How does a good pitchdeck look like?
The 11/12 slides to include in your pitchdeck:
Vision and value proposition. Punchline describing what the company aspires to do or become.
The problem, addressed by the company and its products.
The solution incl. IP, patents (provide links to the patents), research background/partners (university? Government research institute?)
Target market and opportunity
Revenue model or business model
Traction and validation/roadmap incl. Letters of Interest, sales pipeline, awards in competitions incl. shortlists
Marketing and sales strategy
Team, including their functions, academic titles, pictures and links to their LinkedIn profiles.
Cashflow forecast, which shows the need for the requested investment
Earlier investments and grants
Profit & Loss since company foundation
Balance sheet of last 3 years
Requested investment and use of funds. Also show if, when and why you expect future funding rounds
Captable. Table of existing shareholders and the percentage of shares they own. Also add here parties that provided convertable loans, as they will become shareholders, too.
The Engineering Question: Can you create breakthrough technology instead of incremental improvements?
The Timing Question: Is now the right time to start your particular business?
The Monopoly Question: Are you starting with a big share of a small market?
The People Question: Do you have the right team?
The Distribution Question: Do you have a way to not just create but deliver your product?
The Durability Question: Will your market position be defensible 10 and 20 years into the future?
The Secret Question: Have you identified a unique opportunity that others don’t see?
My assessment criteria
Confidence in the technical solution. Will it work outside the lab? Will it quickly scale up? Won’t it be bypassed by other technical solutions that are cheaper/better in a few years time? What is the expected electricity/storage price?
Potential impact on energy transition. How much CO2 can be prevented/captured in 5-10 years time?
Patents/IP that give the company a competitive edge
Team background, track record, knowledge of technology and market.
Strategy, incl. Initial focus market
Progress made since founding
Positive feedback from prospective clients